We are delighted to announce the official launch of The Luxury Network Adria following a fantastic launch party on the 7th September 2019, hosted by Lustica Bay at The Chedi Luštica Bay Hotel in Montenegro.

The Luxury Network International is the world’s leading luxury affinity marketing group and private membership club for luxury brands and high-end service providers.  A private consortium of 60 semi non-competitive premium brands in each luxury capital of the world, working together at senior director level for mutual business and client development.

The Luxury Network was launched in London in 2007 and covers areas of the luxury market such as private jets, yachting, motor concierge, health & beauty, wealth management, premium real estate, exclusive travel, golf, jewellery & watches, entertainment, fashion, and many more. Having built up quite an impressive reputation with more than 20 years of experience and offices across Europe, Australia, Asia, the Middle East, America, and parts of Africa, their membership portfolio boasts the world’s leading brands including Ferrari, Johnnie Walker, Bentley, Cartier, Abercrombie & Kent, Qatar Airways, Bugatti, Mercedez Benz, Lamborghini, Lotus, Bvlgari, Porsche, BMW, Vertu, and Bang & Olufsen, amongst others.

Officially launching in September, The Luxury Network Adria is set to carve a new face to the luxury sector in the region by forming a consortium of the finest home-grown and international luxury brands. The aim is to set a standard for the term ‘luxury’ inside the region and to create a platform that will facilitate discussion, interaction and collaboration between players across all luxury sectors.   This will be achieved by fostering a more strategic approach to marketing activities by giving member brands direct access to valuable, pre-qualified, high net worth clients, both locally and internationally. The proposition of the Luxury Network Adria network is to cater to both luxury brands inside the region and luxury brands outside the region, who either wish to enter the market or to reach an International audience.

The cocktail reception at The Chedi Luštica Bay Hotel, Montenegro, commenced with an opening speech by Ana Roncevic, Managing Director of The Luxury Network Adria who commented,

“I am extremely happy and proud that The Luxury Network expanded in our region and that TLN Adria launched tonight. It is important for luxury brands and high-end service providers to reinvent themselves to remain relevant in today’s evolving luxury industry. This is where The Luxury Network can help. Creative relationship building among our members either on B2B or B2C basis gives them the opportunity to deliver the highest value products and services via extraordinary experiences that will make their clients feel special. We are very excited for all partnerships we will be creating together.“

Also, in attendance were the Global CEO of The Luxury Network International, Fares Ghattas, and Global Head of Business Development, Helena Warren, together with the Managing Director of The Luxury Network Italy, Silvia Lelli, and The Managing Director of The Luxury Network Thailand Elena Trunova. Each of whom are keen to collaborate with The Luxury Network Adria in their respective markets.

The event was supported by The Luxury Network’s founding members Lustica Bay, Discover Montenegro and Pernod Ricard with senior directors from each brand represented on the night.  Guests were served delicious Beefeater gin cocktails and Chivas Regal whiskey throughout the evening and treated to premium luxury cigars supplied by Cigar Club Mareva from Split, Croatia.

Hrvoje Rodin, Sales Director for Pernod Ricard Adriatic commented “It is a pleasure to be a part of The Luxury Network as it is important to be amongst a relevant target audience and to spread the word of luxury and premium spirits.  We see great opportunity for all of the brands and clients within the network to enjoy our drinks through our strategy to offer a “drinking experience” and to build passionate luxury brands and drive brand loyalty.”

With guest dancing into the night against the stunning backdrop of Lustica Bay marina, the Head of Sales and Marketing for Lustica Bay, Ahmed Zaki, demonstrated the importance of a local and international stage for the project when he said,

“It is an honour for us to welcome representatives from The Luxury Network branches worldwide to Lustica Bay.  At the recent Luxury Network International Awards in Dubai, we were thrilled when our town received an award for The Best Development in Europe. One of the largest and most important projects in this part of Europe, Lustica Bay has established close cooperation with The Luxury Network. We held a joint event just last week in London bringing together networking circles from the Kingdom of Saudi Arabia. And of course, here today, we come together again with the formal launch of Luxury Network Adria.  We hope that in celebration of our continued cooperation, you will enjoy this evening with us – meet, talk, share knowledge and expertise – so that we can, together, build on this exciting momentum in the development of Montenegro and this part of Europe.”

The following morning, guests were welcomed in Porto Montenegro by Anita Dekovic Moskov where they were guided through the Naval Heritage Museum after which they were served with refreshments in the beautiful setting of Porto Montenegro Yacht Club.

Brand alignments, joint collaborations, product placements, media sharing, B2B and B2C networking events are just a few of the methods through which The Luxury Network plans to increase awareness and explore new business development opportunities for and among its members.